Ella Xu

What I do

8 years of fast-paced campaign work across brand, marketing, web and UI. Currently Senior Visual Designer at Zoom.

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Clients
1. Profile

I’m a graphic designer with 8 years across branding, marketing and digital products. My work leans on bold type, clean systems and close attention to detail, and I care about design that looks good and also does its job for the business behind it.

2. Approach

I start by understanding the brand and what the work needs to do, then design toward that. Good design tells a clear story, shows what makes a brand different and gets people to take the next step, whether that’s a click, a purchase or a second look.

3. Info

Experience

  • ZoomSenior Visual Designer2025 – Present
  • GoodreadsVisual Designer2025
  • Mitsubishi PowerUI/UX Designer2024
  • Icon Tech StudioVisual Designer2022 – 2023
  • MicrosoftPresentation Designer2022
  • GoProWeb Designer2021
  • SpringGraphic Designer2019 – 2023
  • SanaBrand Designer2017 – 2021
  • ChillhouseLead Graphic Designer2017 – 2019

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Services

  • Branding & identity
  • Art direction
  • Web design
  • Web development
  • UI/UX design
  • Marketing & campaign design
  • Packaging

Clients

Google, Zoom, Amazon Goodreads, GoPro, Microsoft, Mitsubishi Power, Chillhouse, NKBA, Kaja, Sana, Good Wheat, Tortuga Living

Tools

Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Figma

AI tools

Midjourney, Adobe Firefly, ChatGPT, Claude, Runway

Industries

  • Technology
  • Beauty & wellness
  • Home & interiors
  • Energy
  • Food
  • Publishing